Sunday, June 22, 2008

Determining the Emerging Needs of a Nonprofit’s Constituency

A nonprofit organization’s constituency can change over time, especially as the focus of the group shifts and is refined through trial and error. Every few years, an NPO should take some time to determine how it can better serve the members of its community.

Some organizations meet with focus groups of students or researchers and ask them how they feel about the services offered by the nonprofit. Public question-and-answer sessions, questionnaires, and studies of local Demographics are all effective methods that an NPO can use to help it better serve its community. By understanding the community, it can better serve those it is intended to help.