Print and Radio Advertisements
Print and radio advertisements are effective methods of advertising, but are typically restricted to very large or national nonprofits. Unless the marketing team of a nonprofit can procure donated ad time, this may be far out of the reach of a smaller nonprofit organization.
Print advertising is a more widely accessible method of advertisement, and can be used by any size not-for-profit organization. Ad space in local newspapers is frequently donated to NPOs, and using the contributed space for flyers or consciousness-raising can be one of the best ways to spread the word about a nonprofit.
Mailers and Direct Marketing Techniques
Nonprofit organizations should take advantage of nonprofit rate mailings. Direct mail can be an effective tool to reach one-tie members, lobby new members to join, or target particularly responsive demographics. With effective direct marketing, a nonprofit can increase its ability to talk to an open audience about its work.
Community Outreach and Events
Nonprofit organizations often organize local events to raise awareness about their missions. Community outreach can be the best way of reaching a target audience, and can go a long way in touching the hearts of the local community. An NPO can organize any event that may be appropriate to consciousness raising, and can even partner with related organizations to enhance impact.
